Moving

Little naive blog has come to an ending, but not our stories.
We will be back with links of new projects you can reach us at.

Till then, have a great time ! :)

Newsflash

We're back after quite an absence in the blogosphere - not trying to hide it - it's been a dificult time in the design scene, but we're gona catch up for sure, taking the next step with the lighting design projects.
But what really happened this past months? Well...2 new designers joined our club, Alexandra and Traian (we'll have a separate post about them), who already worked a few minor projects like the book contest , or the "naive workshop" pampering with a cool exterior graphic :D;



and last but not least- the Charity Gift campain - all sorts of handmade books and naiveDesign t-shirts are up for sale on the charitygift site -all for sponsoring Sfanta Irina Association for paleative care - they are the ones who took great care of one of our friends mother so this begame quite a personal campain -I am trully thankful to all that had any infusion into this - the ones with the idea, the workshop team, the charity gift team, our clients. It's quite a nice christmass gift the fact that the whole idea worked.

So, having that said, we're waiting for the new year with great expectations and working force.

Merry Christmass and a really Happy New Year! ;))

JUDGE by my COVER

If u like our project, u can can support it by giving a vote here:

http://www.inspirapringestultau.ro/proiect/o%20CARTE%20care%20se%20JUDECA%20dupa%20COPERTA

Conceptul unui obiect de design poate pleca de la un film "Fahrenheit 451" graviteaza in jurul importantei cartii intr-o lume ce tinde spre despiritualizare; o imagine simbolica in care omul in sine devine carte.

Materializarea? Un corp de iluminat introdus intr-o carcasa metalica ce adopta forma unei carti. Aceasta simpla ?carte? in timpul zilei, se transforma in mesaj luminos in intuneric.

Obiectul este gandit astfel incat sa fie asamblat chiar de catre beneficiar, facilitand transportul si livrarea. In acelasi timp pot sa existe diferite dimensiuni si mesaje dupa personalitatea fiecaruia.


"Manuscrisele nu ard" ci lumineaza :)

Design team: Laura Chifiriuc, Alexandra Mihailciuc & Traian Despoiu

It's Boogie time!

Hi to all of you, dear friends!! It seems this fall is boogie-licious :) Have a free day to spend in the city? Well, you can start it by watching this Romanian 5 star movie and then you can easily continue the boogie time visiting the fresh and cozy store in the very heart of Bucharest! Yes, its name is Boogie Shop and is full of colour painted by the young artists who have no rest at all :)

Starting last week you can find in there the naive lamps designed by Cristina Ivan together with her self portraiture photographs to be also found here. So, do come and be boogie-ish with us :)


Here is some practical info:

Address: Calea Victoriei 101, opposite to Act Theatre, in the alleyway where the fountain is :)
Schedule: M-F: 11-20, Sa: 11-15, Su - closed
Blog: http://boogieshop.blogspot.com/

Light Holder

This object was all about valorizing the "once junk/now art" painted light bulbs from this previous project


At the same time it is also a lamp (of course we had to implement lights in it :D)

Client : Recolamp

Design by Laura Chifiriuc
Manufacturing by Laura Chifiriuc, Delia Pustea & Traian Despoiu

Fun in the Basement

Part of the basement renovation project for "Roddia Concept" offices, this lamp concentrates the "discussions and lounge" area, maintaining the industrial reminiscence of the space it inhabits.

This project had to be as "green friendly" as possible, so we used recycled materials, economical bulbs and we recycled the old neon that was once there (yes, now you can recycle light bulbs -read more here)

Design by Laura Chifiriuc
(with the help of a wonderful team of friends :D)

Shadowed silhouettes

from the 'Couples' series - more to come... :)

Type:
floor/night stand lamp
Materials:

painted cardboard
black and red tulle
grey butterfly bow
metallic leg


design by Cristina Ivan

Recycle Art - Green Day Vama Veche

Did u know u can recycle used lightbulbs? Well now you can! just take them to almost any hypermarket in Bucharest (all info about the campain on ziua verde site)
What can i say, the project fit like a glove, especially since i got to play with hundreds of bulbs of different sizes and types thanks to the director of Recolamp who sent the boxes to the workshop - resulting lamps to come really soon :D

Also had the opportunity to get out of the workshop and coordinate a Lightbulb Painting Contest in Vama Veche - all for raising awareness of the importance of recycling electronics +it was really fun and i got to pick the winners :P

And my favorite contestants here :D - art has a way of bringing the best in people ;)

Couples

Two pairs of a new series of naive lamps

Briefing: Challenge may differentiate one's style: He is conservative, serious and She is unconventional and open to new ideas. Or vice-versa. Every 'couple' has a sole main design idea cut in two perfect halves, brought to opposite poles: high heeled shoe together with one elegant man shoe can stay as a base for such bedside table commode lamps, out of use pills can form objects which help the antithetic message be transmitted (purse/briefcase), wigs and vintage ties are also waiting obedient to be re-conceived :)

Couple by day

Type:
floor/desk lamp
Materials:
out of use pills
canvas
metallic leg

Couple by night

Type:
floor/desk lamp
Materials:
tulle
vintage tie
mini cloth hat
ghips sconce
metallic leg


Design by Cristina Ivan

Light Tango

The "Arogant A.O." installations are finally complete, with one very personal project for the owners themselves; very passionate about tango, they gave up their shoes for... light :)). There's quite a nice story about the limbs -they where once part of a very old furniture set (an Ludovic XIII original !!!) wich was part of their family for generations. As the set went into restoration just now, the old limps weren't needed anymore - lucky for us :D
The inspiration was definetly Fred Astaire's dance on the ceiling (a classic worth waching even nowadays). And not to forget - borrowed the idea Klaus had for using limps as abatjours.
This was installed in the waiting room, with the hope that people won't get so bored in there anymore :)

Design by Laura Chifiriuc

Office Installation

Probably the most pleasing collaboration yet - here is lamp no.1 from a serie of installations in the "Arogant Architecture Office" - more to come very soon :D. Everyone was incredibly receptive, it was almost like a feeling of having fans :))
Anyways, enough with that, pictures talk for themselves (hopefully).
The table over there won the "European Design Awards" last year, so it was quite a challenge to complement it.
How often do u get to see lit pieces of wall floating in the air? :))

design by Laura Chifiriuc

"Street Delivery" event

3 days of sunny weather and fun. Street delivery gathered all sorts of happenings, from concerts, fairs and exhibitions. Hope you have passed through Gradina Icoanei, where MTR organized the event "How they see you" ("Cum te privesc"), a story of minorities in Bucharest.
Prety proud to say that the bulgarian stand was produced in the naiveDesign lab - a potato couch and a metalic hammock. The idea was to combine the two major occupations bulgarians have in Bucharest - growing vegetables and teaching - from AGRIculture to CULTURE.

It took some bruises and just too many kilos of vegetables, but the reactions were great :)

Concept and design by Catalina Grigore gri_cata[at]yahoo[dot]co[dot]uk

Ummagumma - a new chic boutique in town, a new challenge for us :)

'122, Calea Victoriei: is where you find, in a Bohemian alleyway, the fancy boutique Ummagumma – a daring concept, which invites you to stand out the standard norms of mass products. Clothing, shoes, accessories, made in small or unique pieces, new designers and fresh collections, is the main clock card of Ummagumma. A visit in there won’t disappoint you with groundless prices, and this is another argument to comeback to Ummagumma...' This is how its eloquent presentation should sound :)

Now, we'll let you decide whether this place deserves at least a visit, and therefore we present to you our 3 main lighting objects which hang daily in the boutique from 10 to 20 p.m. Those are all labeled naiveDesign :DWhether is about the naive umbrella, the jelly hat :) or the sketches dryer, we wanted to underline through design the free spirit of Ummagumma concept.

We also took care of the changing room and we painted an eye to an existing spot - we've called it the eye-setter :)


Well... we didn't stop here, as Oana (the brain behind Ummagumma concept) decided to leave a naiveDesign mark on the interior design as well. A few framed posters having as main character inverted silhouettes in different postures were hanged in the left corner of the main entrance as well as on the furnishing above the clothing hangers. Some festoons made from cotton wool and mull painted in red or wrapped in aluminium foil were also used for decoration. For the spot corner in the pay desk area, we used aluminium as main material, incorporating in it a framed grained-vintage portrait decorated with red feathers.


Curious enough? Come visit this visionary and chic place :)

design by Cristina Ivan

Ready to wear Fabrique?

We were keeping this post in draft for quite a while :) Yes, we are proud to introduce a new and unique concept - the first on line boutique in Bucharest - It's stylish, always being a step forward . So, if you want to be familiarized with names like Abirota, Mimotica Micola, Big Feet, Swear, Eliza Yokina, KTZ, Dr.Denim JeansMakers and many others (don't want to spoil the pleasure of personal finding :) or if you want to buy one of naiveDesign objects :D just click www.fabrique.ro


This is the page where you can find indoor products in one of these categories: comfort, light :), object


We can only ask in addition: Do you Bucharest? :D as the Fabrique team questions its soon to be faithful clientèle.

it's about time to visit Bunny :)

20 April... La Scena... yard, funky, fresh and green. Yes, we're talking about the new edition of My Grandma's backyard. Seemed the corner from the Red room was expecting us this time too... our room mates also :) same happy faces, same funky people, same supporting visitors, same fluttered Gabi :), same Grandma, but much more nephews!

We've also got the chance to take for a walk our new and ready baked 'Aiurea' shoes :D Thanks again to Gabi for believing in them. and in us.

Had a lot of fun, bought some new bunnies :), made lots of friends. All in one, this kind of event makes you addictive.. Soo, can't wait for the 4th one :D

for more details on this event click here

and so it is...

the Earth Hour past. firstly, we would like to thank all of you who followed our petition. thus, together we managed to classify Romania on top ten :), almost 200 people having signed up (out of 1,100 from around the country).

those who still believe in such actions, had a great time celebrating this green event. we even forgot to turn ON our lights at 9 o'clock :) besides the feeling we are part of the world community, we had also experienced that lack of electricity bring people closer. we played Macao tiganesc, a card game which some of us haven't played since we were kids... and we've exchanged jokes (bancuri). What did You do? Apart of this quality time, you actually can use your individual power to 'make a difference'. No need to wait for others, just take action against this...

Of course there were a bunch of skeptics, who wanted to participate in their own way at the event :) Some of them replying us to our reminder sent a few minutes before 8 o'clock, such as: 'i turned it off, as i just left the house' or 'don't forget to unplug the fridge!' or (at 9 o'clock) 'turn on your lights!" :D

As long as the people didn't remain cold-livered, we are content. As an averse example, this article welcomes the project having a positive approach on the subject. Many thanks to Ioana Mitu for her support! :)

Well... if you feel to join us in the future, you can always sign up for the 2009 EH

Until then, you can find here some images on the 2008 event or here some of the stories of EH around the world.

Back in the Yard - a one day fair(y)

This time we decided it's time to wait our guests in the "Jelly Fish Saloon", as the rumors say :) La Scena club was packed with 'geeks' from mid day to dawn; we might say it was a successful gathering where we had the chance to meet some really interesting people with whom we exchanged post its, impressions and smiles.

Thank you guys for being there with us and for watching up in the ceiling surprised :) When we saw your brows, all the fatigue sudden disappeared.
And here are the... reviews:

Metropotam
Amdraci.ro
Clauroma.blogspot
Adelle.ro
Strangersphotos.blogspot
Sweetfancytreat
Fashionirregular.blogspot
Horoabe
Fking-mirror 1
Fking-mirror 2
Urbnstyle 1
Urbnstyle 2
Sunnyday
Flu

LaScena Project - FINISHED!

Finished this Friday night, right before My Grandma's Backyard Fair; we got to rest till now so that's why we're late with this post.
There are so many things to tell about this project; first of all, we loved working on it, even though it was exhausting at some moments - especially the installing part (one week of drilling holes in the ceiling, cutting and mounting wires, tweaking, pulling stretching...:)) but now we can say we past our previous limits. This is for sure the next step for our baby firm to the lighting installations (btw, we met this wonderful electrician we're now collaborating with)


Talking about electricity, mainly because we had such a professional with us, we eventually obtained this very interactive lighting system - a ceiling that can be lit in 3 ways and intensities, starting with the classical chandelier illumination, then a dimmed light coming from 20 LEDs mounted right on the ceiling, and finally a red huge light bulb completing the whole retro-baroque atmosphere.
And this is not all!- above every table we mounted these "sconces" that leave through a very dimmed warm light.

Till now we got many interpretation about the shapes of the new objects in the "Red Saloon" that changed into the "Medusa Saloon" or "Hortensia Saloon" or "Crocodile Eggs Saloon" :)))) We obtained ourselves to give our own interpretation, since the most important thing for us was obtaining a more cozy atmosphere in there, a perfect level of warm light, the "princes tent" effect that our client wanted and, of course, a bit of craziness in the imagery; so these materials were essential for the result (if u can't tell from the picture, take a look/touch right there :) - tactile effect is usually so left out of the picture...

Too much talking, you got the picture :) We do recommend u guys to go enjoy a cup of coffee/tea in there and give us feedback (we won't delete the negative comments :D)

It takes 2 to tango, it takes ALL OF US to change

Seems the least we could do is give up a little bit on electricity and come up with a series of 12 candles and t-shirts for this event. The candles underline through their design the activities we could all take part in an hour of natural lighting (one hour of... hugging your lover, playing with your kittens, come up with new ideas, chilling, listening stories.. and others). Keeping the same concept, we conceived the graphic for a serie of pair t-shirts, having the slogan 'it takes 2 to tango, it takes all of us to change'

In order to illustrate our stories, we used different techniques:

- adding 'uncommon' materials, either from the electricity field (for highlighting the contrast of the 2 different areas) or recycling materials (clasp ins, used matches, clay, plaster, dry fruit peels)
- subtraction (lighting switch, bubbles, blended candles)
- harrowing - grilling of the x & 0 game, dragging hook


So, if you didn't came at My Grandma's Backyard on 1 of march, some of the candles and t-shirts for the campaign are still available in Pe's shop.

Please check out Earth Hour site

New area of activity - "Lamp Restoration"

Yep, it's on! we're restoring (modifying, adding, subtracting, cleaning) old, out of use lamps. Here is our first project of sorts :D



So... if you have a vintage, out of use lighting object or you are simply hooked up with it and you're using it only as a piece of furniture....

well it means that you really need a naive Intervention! call us and we'll do the rest... best :D