May 2, 2008

Ummagumma - a new chic boutique in town, a new challenge for us :)

'122, Calea Victoriei: is where you find, in a Bohemian alleyway, the fancy boutique Ummagumma – a daring concept, which invites you to stand out the standard norms of mass products. Clothing, shoes, accessories, made in small or unique pieces, new designers and fresh collections, is the main clock card of Ummagumma. A visit in there won’t disappoint you with groundless prices, and this is another argument to comeback to Ummagumma...' This is how its eloquent presentation should sound :)

Now, we'll let you decide whether this place deserves at least a visit, and therefore we present to you our 3 main lighting objects which hang daily in the boutique from 10 to 20 p.m. Those are all labeled naiveDesign :DWhether is about the naive umbrella, the jelly hat :) or the sketches dryer, we wanted to underline through design the free spirit of Ummagumma concept.

We also took care of the changing room and we painted an eye to an existing spot - we've called it the eye-setter :)


Well... we didn't stop here, as Oana (the brain behind Ummagumma concept) decided to leave a naiveDesign mark on the interior design as well. A few framed posters having as main character inverted silhouettes in different postures were hanged in the left corner of the main entrance as well as on the furnishing above the clothing hangers. Some festoons made from cotton wool and mull painted in red or wrapped in aluminium foil were also used for decoration. For the spot corner in the pay desk area, we used aluminium as main material, incorporating in it a framed grained-vintage portrait decorated with red feathers.


Curious enough? Come visit this visionary and chic place :)

design by Cristina Ivan

7 comments:

Vintage lover said...

in legatura cu ochelarii! daca iti plac, ii comand si o sa soseasca aprox in 2-3 sapt.. te tin la curent! da un mail daca ii doresti! mersi frumos! perechea nr 2 de pe blog da?

Vl@d said...

God! I'd love to meet you

roxana radu said...

ill pay us a visit soon, i promise!

Antitrust said...

It looks awesome! O sa trec cat de curand pe acolo!

Antitrust said...

P.S. Ma bucur ca iti place tabloul The Perfect Couple. :)

simplyme said...

tare! poate ne cunoastem cu ocazia asta :)

Antitrust said...

Oh, I can't wait to finish my exams and come to visit you! The store looks like some stores from the Harajuku district from Tokyo and I love their stores. I'm so glad that now we have one in Romania. Awesome job,you girls! :D And yes, I'd like to meet you too! :)